• Fluffy Felt Tip: Our innovative fluffy felt tip is designed to hug the contours of your lips for effortless application. Its plush texture distributes pigment evenly throughout every fiber, so color flows on smoothly without becoming patchy. Use the tip to line and define lips for a fuller-looking pout, then use the flat edge to fill them in for rich, buildable color that glides on like water and locks in like ink.
• All-Day Color: This ultra-pigmented stain lasts all day and stays exactly where you put it. Powered by our Color-Grip Stain System™, this stain is feather-resistant so color won't bleed outside the lip line, plus smudge-proof and transfer-resistant so it won't budge while eating or drinking. It even layers seamlessly under balms and glosses without pilling, lifting, or patchiness.
• Hydration That Lasts: Made up of 97% skincare ingredients, this stain is infused with our Hydra-Lock Hydration Complex™ to moisturize as it stains, keeping lips comfortable and leaving them feeling softer and smoother with every wear. Lips stay conditioned, never dry or tight, so color won't cling to dry patches or settle into fine lines.

Store Tip-Down: After each use, store the product upright with the tip facing down to ensure optimal ink flow the next time you apply your lip stain.

Prep Your Pout: Prep your lips with Bigger Than Beauty Skincare® Pout Hero™️ Exfoliating Lip Scrub to buff away dry, flaky skin so the felt tip glides smoothly and pigment grips evenly. Wipe the lip scrub off completely before applying your lip stain.

Define: Now that your lips are super smooth, it’s time to apply your favorite shade of Lasting Mark™ Lip-Defining Stain. For a soft contour and fuller-looking pout, line the perimeter of your lips using the precision felt tip to create depth and definition. 

Fill: Want more color? Fill in the rest of your lips with the flat edge of the felt tip for a rich, even wash of color that lasts all day.

Enhance: Whether you lined your lips or filled them all the way in, layer a lipstick, lip treatment, or gloss over your stain for added hydration, dimension, and shine. We love our EmpowerGloss™ Ultra-Glossy Lip Serum for added color and shine, Sheer Strength® Lip-Plumping Peptide Gloss for fuller-looking lips, or our Pout Hero™ Liquid Balm Lip Treatment for a clear, glossy finish.

Hydra-Lock Hydration Complex™: A blend of sodium hyaluronate, glycerin and plant-derived glycol attracts and locks in moisture, providing lasting hydration to the lips so they feel soft, smooth, and comfortable, even as the stain sets. 

Color-Grip Stain System™: Texture-perfecting & color-locking ingredients work together to help pigments distribute evenly, grip onto lips, and deliver smooth, even color that lasts.

100% vegan + cruelty-free! Our high-performance products are always formulated without parabens, phthalates, sulfates, and synthetic fragrance.

Double Up:

• Apply Lasting Mark™ Lip Stain all over lips for all-day color, then trace the lip line with a Lip Filler Long-Wearing + Plumping Lip Liner™ for an ultra-velvety, defined look. This adds dimension and definition while providing a soft, blurred effect.

Blurred-Lip Look:

• Use the tip to line the perimeter of your lips, then use your finger to gently blend the color inward (towards the center) before it fully dries to create a soft, blurred-lip effect.