What Else You Need To Know
Our award-winning, best-selling mascara transforms every lash with stay-all-day dramatic length, definition and curl to instantly create the look of lash extensions without the glue! Our revolutionary high-performance formula is powered by Flake-Free Tubing Technology™ for voluminous, show-stopping lashes that won’t clump, flake or smudge while Orchid Stem Cell Complex™ encourages + supports longer, healthier-looking lashes, powered by plant stem cell technology.
- Available in 3 Shades!
- Winner of the Allure 2020 Best of Beauty Awards for Best Tubing Mascara.
- Winner of the Glamour Best Clean Beauty Products of 2020 Award for “The Best Mascara".
- Winner of the Prevention Beauty Awards for 2019 for Best Mascara".
- Over 343,000 5-star reviews on Ipsy as of September 2021!
How To Use
For maximum volume, start with the wand at the base of your lashes and slowly sweep through from root to tip to define + lengthen every lash.To remove, simply rinse off our mascara with warm water and a washcloth using a gentle downward-sweeping motion. Our unique tubing formula will rinse off each lash, leaving no mascara streaks behind or black stains on your towels! You can also use your favorite cleanser or makeup remover.
Castor Seed Oil + Shea Butter
Deeply conditions to support lash health + length.
Focus application on the base of your lashes to enhance every lash with a curl-enhancing hold.
Coat both sides of your lashes for dramatically fuller-looking lashes.
Apply an extra coat on the outer half of your lashes for an elongated, cat-eye effect.
Bigger than Beauty™
For every product purchased, we donate to help communities thrive.
Surviving Domestic Abuse
Emerging from homelessness
Adjusting to Life Outside the Uniform
Underserved Marginalized Youth