Conscious Beauty


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Skin-Loving Technologies! Skin-Loving Technologies! Skin-Loving Technologies!

  • Blur Effect Technology

    Blur Effect Technology

    Diffuses and blurs the look of skin imperfections, pores + fine lines like a photo filter for your face.

  • Brush-On Fiber Gel Technology

    Brush-On Fiber Gel Technology

    Mimics real hair to shape and plump your brows with just one sweep for natural-looking perfection.

  • Buildable Smart Pigment Technology

    Buildable Smart Pigment Technology

    Acts like microscopic mirrors, reflecting your natural eyebrow color for a perfect match every time.

  • Flake-Free Tubing Technology

    Flake-Free Tubing Technology

    Rejuvenates and soothes lashes with a fusion of buildable fibers, Korean pasque, usnea barbata (lichen) plant extract + piperitum fruit extract to help improve overall lash health + strength.

  • Flex-Fiber Precision Tapered Brush

    Flex-Fiber Precision Tapered Brush

    Expertly designed to quickly shape and hold brow hairs in place. Featuring a precision brush tip that helps shape and create the perfect brow tail, building easily for fuller, thicker arches.

  • Liquid Microblading Technology

    Liquid Microblading Technology

    Combines our proprietary blend of ingredients that over time, achieve gorgeous naturally defined brows even when you aren’t wearing it.

  • Orchid Stem Cell Complex

    Orchid Stem Cell Complex

    Stimulates + encourages lash growth.

  • Revitalizing Lip Quench Technology

    Revitalizing Lip Quench Technology

    Features a blend of sunflower seed oil + shea butter (rich in vitamin A, C, D + E) to regenerate lips and prevent drying, chapping or cracking.

  • Ring Light Technology

    Ring Light Technology

    Diffuses light, defines you best features and perfects your skin.

  • Semi-Permanent Micropigment Technology

    Semi-Permanent Micropigment Technology

    Delivers bold, waterproof + smudge-proof color that lasts all day.

  • Smart-Sweep Vegan Fibers

    Smart-Sweep Vegan Fibers

    The movement, texture + payoff you get of real goat hair while remaining 100% vegan and cruelty-free.

  • Youth B5 Complex

    Youth B5 Complex

    Features a combination of sodium hyaluronate + vitamin B5 to plump, hydrate and replenish moisture.