Makeup and Skincare Technologies

An innovative smoothing waterproof eyeshadow and concealer base that locks out oil and binds to color for gorgeous, long-lasting all-day wear.

Proprietary Vegan Silk™ fibers are lightweight + help to maintain the curl + shape of your false eyelashes for up to 30 wears with proper care.

Rejuvenates and soothes lashes with a fusion of buildable fibers, Korean pasque, usnea barbata (lichen) plant extract + piperitum fruit extract to help improve overall lash health + strength.

Delivers bold, waterproof + smudge-proof color that lasts all day.

The movement, texture + payoff you get of real goat hair while remaining 100% vegan and cruelty-free.

Diffuses light, defines you best features and perfects your skin.

Features a blend of sunflower seed oil + shea butter (rich in vitamin A, C, D + E) to regenerate lips and prevent drying, chapping or cracking.

Features a combination of sodium hyaluronate + vitamin B5 to plump, hydrate and replenish moisture.

Stimulates + encourages lash growth.

Expertly designed to quickly shape and hold brow hairs in place. Featuring a precision brush tip that helps shape and create the perfect brow tail, building easily for fuller, thicker arches.

Acts like microscopic mirrors, reflecting your natural eyebrow color for a perfect match every time.

Mimics real hair to shape and plump your brows with just one sweep for natural-looking perfection.

Diffuses and blurs the look of skin imperfections, pores + fine lines like a photo filter for your face.