



Frequently Asked Questions
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Can this brush also be used for power eyeshadows?
Absolutely! Our brushes are designed specifically to enhance our other products whether you prefer cream + liquid shadows, or a pressed powder formula. Our cream eyeshadow brush is designed to elevate your application with its dense, angled bristles that mimic the effect of your fingertip, effortlessly blending and diffusing eyeshadow for a smooth, natural finish. Perfect for applying cream or liquid eyeshadows with precision, it also works to buff primer or concealer onto the eyelids or under-eye area. The compact size allows for customizable color, from a sheer wash to more intense definition. For best results, clean your brushes regularly—especially when switching between cream and powder products—to maintain peak performance and a streak-free application.
How do I clean my makeup brushes?
Makeup buildup on your brushes decreases their performance, preventing them from smoothly distributing products. We recommend using a mild soap to clean your brushes along with our Brush Hero™ Brush Cleansing Pad to gently remove makeup, dirt, oils, bacteria + buildup. Start by holding the brush by the handle with fibers facing down, wet your brush with lukewarm water and apply a small amount of soap to the cleansing pad. Then swirl your brush in circular motions over the silicone ridges to activate the soap. Once you've built up a lather, repeat until the water runs clear. Rinse out brush completely, then gently reshape the bristles before laying your makeup brush flat on a clean towel to air dry.
To prevent your makeup brushes from shedding, wash and rinse them with the bristles pointed downward and then lay the brushes flat to dry. This will prevent water from seeping into the base of your makeup brush, which over time can weaken the glue that holds your brush bristles in place.
What is the difference between these brushes and other makeup brushes?
All of our brushes are crafted with Smart-Sweep Vegan Fibers™ that mimic the movement, texture + payoff you get from real animal hair while remaining 100% vegan and cruelty-free. The premium synthetic fibers maintain their shape without shedding or breakage, and their nonporous design prevents excess product absorption, helping your makeup last longer in between replacements. Handcrafted by skilled artisans, each brush is designed with custom shapes for precise application while being recognized as PETA-Approved Vegan and Cruelty-Free. Built to last, our brushes reduce the need for frequent replacements, offering consistent and reliable performance for all your makeup needs.