We are thrilled to share that Thrive Causemetics® has been named the 2025 Readers’ Choice Award Winner for Favorite Mascara by NewBeauty! Our Liquid Lash™ Extensions Tubing Mascara continues to capture hearts and lashes everywhere, and this recognition means so much because it comes directly from beauty lovers like you.
The NewBeauty Readers’ Choice Awards are powered by the voices of their community, who tested thousands of editor-approved products over the past year. Through surveys, reviews, and honest feedback, readers crowned their most-loved beauty staples. Products that earned the majority of five-star ratings were awarded the Readers’ Choice seal of excellence, making this recognition especially meaningful.
NewBeauty shared, “There’s a reason why this instantly lengthening tubing mascara keeps winning major beauty awards - there’s just nothing else like it on the market. With 36-hour flake-free technology, it evenly coats lashes for defined, long lashes that won’t clump, while an orchid stem cell complex keeps lashes healthy and strong… Don't know how I went so long without this mascara in my life. It doesn't clump together or smudge throughout the day, and is so easy to remove.”
Every award we receive is a reflection of our incredible community. From the very beginning, you’ve trusted us to create high-performance products that are vegan, cruelty-free, and Bigger Than Beauty®. Your reviews, your stories, and your love for this mascara made this win possible.
From all of us at Thrive Causemetics®, thank you for making Liquid Lash™ Extensions Mascara your go-to and for sharing your experiences with us. This award is more than just a title. It is a reminder of the strong bond between our brand and the community who inspires everything we do.
Shop the award-winning Liquid Lash™ Extensions Tubing Mascara on thrivecausemetics.com and see why it continues to be a favorite.
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