At Thrive Causemetics, our story began with a promise to create safe, high-performance beauty products that would empower and support the cancer community. Before our brand officially launched in 2015, we were already donating false lashes to women who had lost their natural lashes from cancer treatment. From the very beginning, our mission has been bigger than beauty – it’s about helping people feel strong, confident, and seen through every stage of their journey.
Mascara That Makes a Difference
This October, our best-selling Liquid Lash™ Extensions Tubing Mascara is getting a new look: a Limited-Edition Pink-Bow design to symbolize solidarity, strength, and hope. And the best part? 100% of proceeds from every tube sold this month will be donated to our network of trusted Breast Health Giving Partners*.
With every swipe, you’re not just lifting your lashes – you’re lifting up someone’s journey through prevention, treatment, and survivorship.
#ThriveTogether Breast Wellness Series
We’re also proud to introduce the Breast Wellness Series, a heartfelt three-part video series spotlighting five of our incredible Giving Partners. Each week, you’ll hear from organizations making a tangible difference in breast health and survivorship:
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Prevention + Early Detection: Keep A Breast and National Breast Cancer Foundation
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Diagnosis + Treatment: Pink Ribbon Good and Fighting Pretty
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Surviving + Thriving: The Breasties
Together, these partners provide education, support, and community, empowering survivors and their families every step of the way.
Our Impact Together
Since day one, our community has joined us in rewriting what breast-health support can look like. Together, we’ve:
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Donated $39 million+ in products and funds to breast cancer-related causes
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Supported 113 Breast Cancer Giving Partners nationwide
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Given over 1.6 million products to survivors to bring moments of joy and confidence
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Honored 21 breast cancer survivors through our Namesake Program, including some of our most beloved products
Behind every number is a survivor and community lifted up through your support.
Join Us This October
Breast cancer touches us all. Whether it’s through prevention, supporting a loved one in treatment, or celebrating life through survivorship, no one should walk this journey alone. When you choose Thrive Causemetics, you’re not only investing in products that perform, you’re fueling a movement that brings comfort and empowerment to hundreds of thousands of survivors.
Shop the Limited-Edition Pink-Bow Mascara, tune in to our Breast Wellness Series, and spread the word with the #ThriveTogether campaign. Together, we can make a powerful impact this Breast Cancer Awareness Month, and beyond.
*100% of proceeds up to $50,000 will be donated.
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