Thrive Causemetics, a leading vegan and cruelty-free direct-to-consumer makeup and skincare company built around philanthropy, announced that it will donate 100% of its October 1st profits from thrivecausemetics.ca in honor of Breast Cancer Awareness Month. Additionally, the company will donate $5 for anyone who publicly shares the social graphic produced by Thrive Causemetics (image below) via Facebook or Instagram throughout the month of October.
This donation will benefit Thrive Causemetics’ Breast Cancer Awareness Month Giving Partner, Keep A Breast Foundation, a non-profit that has set out to empower young people around the world with breast health education. This is Thrive Causemetics’ second site-wide 100% profit donation campaign in the last 12 months. The brand made headlines in November of 2018 when they donated $250,000 to help those affected by the deadly wildfires in Northern and Southern California.
During Breast Cancer Awareness Month, the socially-conscious company wanted to go above and beyond its already robust year-round giving program.
“Thrive Causemetics’ mission from day one has been to empower women around the world through beauty. Educating women about breast cancer prevention unlocks a new level of awareness and confidence and we are thrilled to play a part in helping women learn about what they can do to lessen their chances of receiving a diagnosis,” Thrive Causemetics CEO and Founder Karissa Bodnar said.
Giving back was always Bodnar's first goal. For every product purchased, the brand donates to organizations that support women overcoming remarkable challenges including domestic abuse, homelessness, cancer and more, as well as to communities and animals in need.
According to Keep a Breast's website, about 1 in 8 women will get breast cancer in their lifetime. When breast cancer is detected early, in the localized stage, the 5-year survival rate is 98%. Thrive Causemetics and Keep A Breast Foundation believe “knowledge is power” and Keep a Breast distributes thoroughly researched, engaging and digestible breast health education through printed materials, blogs, and their Check Yourself! App.
"This partnership is a true example of a brand putting their money where their mouth is. We strive to only work with brands that have high integrity in the products they produce and the communities they support,” Keep A Breast Foundation’s founder Shaney jo Darden said. “Thrive Causemetics does both by making cruelty free and vegan products and supporting women's charities all over the world. Keep A Breast is very proud to be part of the Thrive Causemetics family."
This campaign comes on the heels of several monumental donations from Thrive Causemetics which benefited over 50 non-profits across the country: a $25 million product donation in honor of its fourth anniversary, a $10 million product donation in celebration of a new product launch and an additional $30 million product donation in honor of Karissa Bodnar, their Founder’s 30th birthday. Thrive Causemetics practices responsive giving—with partners receiving what they need to best accomplish their goals—whether it’s high-performance products or much-needed funds.