1025 FreeShip Multi.Prod WebAssets V1 USFinalHoursFreeShipping 960x600
1025 FreeShip Multi.Prod WebAssets V1 USFinalHoursFreeShipping 960x600
Ship, Ship, Hooray!

Free Shipping on Order $49+

Get free shipping sitewide on order 49+ - this weekend only!

Homepage Hero | Promise Carrie Madeline | Holiday 2025 | Image File
Homepage Hero | Promise Carrie Madeline | Holiday 2025 | Image File
NEW & LIMITED EDITION

THE SEASON’S MUST-HAVE LIPSTICK

EmpowerMatte™ Lipstick Crayon, now in 3 new radiant matte shades designed to deliver joy.

1025 Holiday2025 LLEM-BCA WEB DesktopHomepage 1920x1200
1025 Holiday2025 LLEM-BCA WEB DesktopHomepage 1920x1200
LIMITED EDITION PACKAGING

DELIVERING JOY with a PINK BOW

This October, our award-winning tubing mascara is dressed in a bow in support of Breast Cancer Awareness*

Homepage Hero | Cindy Carol | Holiday 1 Launch | Desktop | Holiday Update Image File
Homepage Hero | Cindy Carol | Holiday 1 Launch | Desktop | Holiday Update Image File
Introducing the Season’s NEWEST & Brightest

DELIVERING JOY ALL SEASON

Brilliant Eye Brightener™, now in Fan-Favorite festive shades you'll love.

092025-WebAssets-LLEM-Whitney-DESKTOP-A
092025-WebAssets-LLEM-Whitney-DESKTOP-A
LIQUID LASH™ EXTENSIONS TUBING MASCARA

A SOFT TWIST ON A CULT FAVORITE

Introducing Charcoal: For softer, understated definition

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.
TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
CELEBRATED BY EDITORS
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
glamourlogo-seo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
glamourlogo-seo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
glamourlogo-seo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
glamourlogo-seo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
glamourlogo-seo
E News Logo
Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $32
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK