1025 Holiday2025 LLEM-BCA WEB DesktopHomepage 1920x1200
1025 Holiday2025 LLEM-BCA WEB DesktopHomepage 1920x1200
LIMITED EDITION PACKAGING

DELIVERING JOY with a PINK BOW

This October, our award-winning tubing mascara is dressed in a bow in support of Breast Cancer Awareness*

0925 Holiday2025 BEB WEB DesktopHomepage 1920x1200 (1)
0925 Holiday2025 BEB WEB DesktopHomepage 1920x1200 (1)
Introducing the Season’s NEWEST & Brightest

DELIVERING JOY ALL SEASON

Brilliant Eye Brightener™, now in two NEW limited edition shades you’ll love.

092025-WebAssets-LLEM-Whitney-DESKTOP-A
092025-WebAssets-LLEM-Whitney-DESKTOP-A
LIQUID LASH™ EXTENSIONS TUBING MASCARA

A SOFT TWIST ON A CULT FAVORITE

Introducing Charcoal: For softer, understated definition

08.12.25-WebAssets-PSL-PoutHero-Desktop
08.12.25-WebAssets-PSL-PoutHero-Desktop
Pout Hero™ Liquid Balm Lip Treatment

PUMPKIN SPICE LATTE IS BACK

Deeply nourish and hydrate lips with limited edition fall flavor.

Homepage Hero | Defying Gravity™ Nourishing  Hand + Body Cream | Image | Image File DeskTop
Homepage Hero | Defying Gravity™ Nourishing  Hand + Body Cream | Image | Image File DeskTop
Defying Gravity™ Nourishing Hand + Body Cream

TOTAL BODY HYDRATION

Say goodbye to dry skin.

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.
TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
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Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $32
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK