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Details
How To Use
Dip into Focus Eyeshadow Palette™ and apply from your lash line up to the crease using a light, pressing motion.To clean, use our Brush Hero™ Brush Cleansing Pad to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.
What Else You Need To Know
Our medium-size, lid-defining brush is crafted with Smart-Sweep Vegan Fibers™ that mimic the texture + payoff you get from real pony hair. Its flat, dense bristles are delicately tapered to pack on pigment to precise areas of the eyelid.Brush handle includes a quote: For beautiful eyes, look for the good in others.
- Paraben-Free
- Sulfate-Free
- Formulated without Phthalates
- Vegan
- Cruelty-Free
- No Synthetic Fragrance


Karissa's Pro Tips
Intensified Look
Use a setting spray or water to dampen the brush, and apply Focus Eyeshadow Palette™ wet.
Clean Brushes Work Better + Last Longer
Makeup buildup on your brushes decrease their performance, preventing them from smoothly distributing liquid + powder products.
Bigger than Beauty™
giving mission
For every product purchased, we donate to help communities thrive.
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Cancer
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Domestic Abuse
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Homelessness + Poverty
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Veterans
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Racial + Social Justice
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Under-Resourced Youth
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Education
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LGBTQ+
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Our Commitment
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Vegan and Cruelty-Free
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Leaping Bunny Certified