• Crafted with high-grade, Smart-Sweep Vegan Fibers™ to mimic the movement, texture + payoff you get from real goat hair while remaining 100% vegan and cruelty-free.

• Bristles are dense at the base and plush to the touch to work shadow into the crease, while seamlessly blending the edges.

Dip into Focus Eyeshadow Palette™ and apply from your lash line up to the crease using a light, pressing motion.

To clean: Use our Brush Hero™ Brush Cleansing Pad to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.

• Even, Symmetrical Finish

  • Start by defining desired shape, then gradually blend edges.

• Clean Brushes Work Better + Last Longer

  • Makeup buildup on your brushes decreases their performance, preventing them from smoothly distributing liquid + powder products.