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Infinity Equals Waterproof Makeup

When you see the words Infinity Waterproof™ on one our products (like our eyeliner, or brow liner), it means it has passed the ultimate waterproof test to ensure 24-hour hold.

Waterproof Eyeliner


As part of our product development process, we enlist a group of elite athletes like swimmers, triathletes and hot yoga instructors to test our products in extreme conditions. Much of what we put on our skin is absorbed into our bloodstream.

Because all of our beauty products are vegan, free of parabens and sulfates, they’re safe for use during your sweat sesh — and since eyeliner running down your cheeks is never a good look, you can rest assured that our Infinity™ line has you covered.


Celebrity fitness expert Jacquelyn Umof puts all of our waterproof makeup to the test. “I often go from teaching a sweaty hot yoga class to train a client with little time in between, and my makeup needs to be camera-ready at all times. My biggest challenge has been keeping my eyeliner and brow products from streaking all over my face. Thrive Causemetics Infinity Waterproof Eyeliner™ and brow liner is my insurance policy—whether I’m in a 105 degree studio or swimming, it does NOT budge!”

Avid marathon runner and swimmer Elizabeth Williams says, “When I’m getting ready to cross the finish line, I can't be bothered to wear eye shadow. But that doesn't mean I want my eyelids to go bare for my post-race photos. Enter Thrive's Infinity Waterproof Eyeliner in Giuliana. I use this creamy eyeliner in place of my usual eyeshadow to create a natural-looking eye look that stays in place for all 13.1 miles.”

We’re in the final stages of developing several new waterproof products to keep up with your active lifestyle. Which sweat-proof beauty product do you want to see next?

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